Puzzel partners with AVANT to Bring AI-Native Customer Experience Solutions to Enterprises Across EMEA.

Another milestone in Puzzel's partner-first journey, expanding access to its AI-native CX ecosystem through AVANT's network of Trusted Advisors in EMEA

London, United Kingdom, July 7, 2026 – Puzzel, a leading provider of AI-powered customer experience solutions, today announced a strategic partnership with AVANT, the premier platform for IT decision-making and distributor of next-generation technologies.

The partnership represents another important step in Puzzel's partner-first journey, extending access to its customer experience platform through AVANT's global network of Trusted Advisors and enabling more organisations across EMEA to modernise customer service operations with AI-powered solutions.

Through the partnership, AVANT's Trusted Advisors will be able to offer Puzzel's cloud-native contact centre and customer experience solutions to organisations looking to connect customer conversations, automate routine interactions, empower agents with real-time insights, and deliver more seamless experiences across voice and digital channels.

"As organisations continue to prioritise customer experience as a key driver of growth and loyalty, we're excited to welcome Puzzel to the AVANT portfolio," said Rob Merhej, Regional Vice President, AVANT – EMEA. "Puzzel's AI-native approach to customer experience gives our Trusted Advisors access to a powerful platform that helps organisations improve service quality, increase efficiency, and create better experiences for both customers and employees."

AVANT is a trusted strategic partner for enterprises navigating complex technology decisions, providing access to leading solutions across cloud, connectivity, security, AI, and customer experience technologies. Through this partnership, Trusted Advisors will gain access to Puzzel's modular CX ecosystem, enabling organisations to bring together conversations, systems, and teams within a single platform.

"Our partnership with AVANT is an exciting milestone as we continue to build a partner-first business," said Alison Hogg, Partner Manager at Puzzel. "We're committed to making it easier for organisations to access the technology they need to deliver exceptional customer experiences. AVANT's extensive community of Trusted Advisors provides a powerful route to market and allows us to reach more businesses looking to transform customer service through AI, automation, and connected experiences."

Puzzel's platform brings customer interactions, business systems, and operational workflows together in one intelligent ecosystem, helping organisations reduce complexity while delivering exceptional customer experiences. As a truly local European provider, Puzzel offers contact centres a trusted European alternative, combining innovation with data sovereignty, security, and strong alignment with European compliance standards. By bringing together intelligent automation, AI that continuously learns from every interaction, and real-time agent empowerment, organisations can reduce manual work, uncover actionable customer insights, improve first-contact resolution, and deliver faster, more personalised service. The result is a platform that evolves alongside your business, driving continuous improvements in efficiency, productivity, and customer satisfaction.

The partnership reflects Puzzel's ongoing investment in expanding its partner ecosystem and supporting organisations as they navigate the rapidly evolving customer experience landscape in EMEA.

About Puzzel

Puzzel is the modular, AI-native CX ecosystem that helps contact centres simplify complexity, unify conversations, and deliver faster, more human service. Our platform brings every channel, system, and stakeholder together—blending automation with real-time agent empowerment to reduce manual work, unlock insights, and improve first-contact resolution.

For more information, visit www.puzzel.com.