Partner at a Glance

• Partner: NetNordic

• Industry: IT Services & System Integration

• Regions: Norway, Sweden, Denmark

• Partnership Since: 2016 (formalised 2017)

• Joint Customers: ~70

About NetNordic

NetNordic is a pan-Nordic system integrator specialising in collaboration, networks, cybersecurity, and cloud services. With deep roots in Norway and a growing presence across Sweden and Denmark, the company serves both private and public sector organisations with end-to-end technology solutions, from infrastructure through to customer experience platforms.

The Customer Experience (CX) practice sits within NetNordic's Collaboration division and is led by Robert Aaslie, Product Manager for CX. His team owns the Puzzel partnership end-to-end: from pre-sales and implementation through to ongoing customer success. NetNordic acts as a trusted advisory partner, focused on collaboration rather than a traditional customer–supplier relationship. Unlike most partners who step back after go-live, NetNordic remains fully engaged — supporting the customer from initial deployment through continuous optimisation and day-to-day configuration. We sat down with Robert to understand what it’s like to work with Puzzel.

The Challenge: Moving Away from Legacy Infrastructure

NetNordic's CX journey began when it acquired Intelecom in 2015/2016, inheriting a large portfolio of customers running legacy, on-premises telephony systems from vendors such as Mitel, Avaya, and others. These platforms were expensive to maintain, required consultant involvement for routine changes, and were increasingly out of step with cloud-first expectations.

The business needed a CCaaS solution that could replace inflexible legacy infrastructure with a modern cloud platform — one that resonated with Nordic customers, addressed growing concerns around data sovereignty, and could be fully sold and implemented by NetNordic without ongoing vendor dependence.

Why Puzzel

Puzzel wasn't an unknown quantity when NetNordic formalised the partnership in 2017, it was already in use across part of the Intelecom customer base. But the decision to invest in building a dedicated Puzzel competency team went beyond continuity, it was driven by strategic fit.

"What set Puzzel apart was its Nordic identity. Produced in Norway, hosted locally, and genuinely adapted to how Nordic businesses operate, it wasn't just another European or U.S. cloud platform. That combination made it a compelling and natural fit for our customers." - Robert Aaslie, Product Manager CX, NetNordic.

That Nordic identity has only grown in commercial importance. Data sovereignty, once a consideration for a subset of public sector clients, is now a question Robert hears from almost every prospective customer.

"With today's environment, I almost get that question from every customer: where is it produced? Is it a local solution? It's becoming a stronger selling point coming into 2026 than it ever was before." - Robert Aaslie.

The ability to point to Puzzel's private cloud data centre in Oslo, keeping data firmly within the Nordics, has become a genuine competitive differentiator.

The Partnership in Practice

NetNordic operates as one of the most self-sufficient partners in Puzzel's network. The team handles the full customer lifecycle - pre-sales, solution design, deployment, and post-go-live support - with the only input required from Puzzel being tenant provisioning.

Over nearly a decade, the partnership has evolved in step with Puzzel's own journey from a Norway-centric business to a pan-European platform. A pivotal shift has been Puzzel's move to a partner-first philosophy, which aligns closely with how Robert believes the model should work.

"I think Puzzel should spend their people and resources on making the best platform there is and then have partners like us running around selling and implementing it. That's the model that works." Robert Aaslie.

NetNordic positions Puzzel at the core of what it calls a 'communication ecosystem' - building integrations around it including CRM systems, least-cost routing, and customer contact workflows. To support more targeted, consultative sales, the team has developed vertical-specific packages for utilities, the public sector, and other industry segments.

Results & Business Impact

The partnership has delivered consistent commercial and strategic value across nearly a decade of collaboration:

• A portfolio of ~70 joint customers across Norway, Sweden, and Denmark.

• Strong multi-year deal pipelines measured over contract terms of 3–5 years.

• A competitive margin structure that supports a value-led, rather than price-led, sales model.

Why Partner with Puzzel

When asked what he would tell prospective partners considering Puzzel, Robert is direct:

"If you want to be competitive in the European market, Puzzel is quite an important vendor. It's a flexible partner, and it's now at the forefront with AI functionality. You're more relevant with Puzzel." - Robert Aaslie.

The strongest reasons to partner with Puzzel, in Robert's view:

• Flexibility: a partner that adapts to the commercial realities of different markets and business models.

• Local relevance: a platform built for Nordic and European markets, with local data hosting and a private cloud data centre in Oslo.

• AI momentum: a growing capability roadmap that keeps partners competitive.

• Partner-first commitment: genuine investment in better processes, automation, and structured enablement.

• Operational independence: the ability to run the full customer lifecycle without vendor dependency.

Looking Ahead

Robert is optimistic about the road ahead. With a strong pipeline, a relevant product suite to changing times, and continued improvement in partner support, he sees significant growth potential - particularly as Puzzel's AI capabilities mature and become increasingly partner-deliverable.

NetNordic's story shows what's possible when the right partner backs the right platform. If you're looking to build or grow a CX practice, we'd love to talk.

Get in touch with our partnerships team