Secure by design

Building secure and
responsible AI in customer service

The conversation has shifted from whether to use AI in customer service to how to use it responsibly and securely. Join guest speaker, Forrester's Kate Leggett for this exclusive session, covering new research on where AI adoption is heading, the barriers holding organisations back, and how to build a strategy that keeps humans, and not just automation, at the centre – open to registered attendees only, with no recording afterwards.

 
 
Conversational Int

Last updated 9 September 2026

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October 15 2026
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10.00-10:50 CEST

Every AI decision in your contact centre is shaping trust, cost, and compliance.

Faster responses, lower costs, fewer people needed. But also data nobody's mapped and compliance gaps that surface too late. The upside is real – so is the exposure.

Join Puzzel and guest speaker Kate Leggett, VP, Principal Analyst at Forrester, on 15 October at 10:00–10:50 CEST for an exclusive, live-only look at where AI in customer service is paying off, and where it's exposing you. Kate has spent over a decade advising CX and CRM leaders on strategy, governance, and ROI, and her research regularly features in The Wall Street Journal, Forbes, and CRM Magazine.

New Forrester data shows the scale of the shift already under way: 41% of leaders report a productivity lift from AI, and 34% report improved customer experience. Data privacy and security remain the single biggest barrier to going further.

We'll cover:

  • Where AI is delivering real productivity and CX gains
  • Why data privacy and security are the barrier most leaders can't get past
  • How to align your AI strategy to business outcomes, not just tech
  • What a responsible, secure AI framework actually looks like

Reserve your spot. The upside is real – make sure you're the one who captures it.

 

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