CX Signals webinar #1
A series built on what leaders are telling us

Why automation targets miss the point

CX Signal graphics mock-up.pdf (4)
About CX Signals

Leaders told us the people were ready. The foundations weren’t.

“You cannot throw AI at bad processes and bad data and expect good results.”

What we keep hearing from CX leaders across the Nordics

The leaders we spoke to had the people in place. What they didn’t have was data, processes and knowledge bases in the right shape.

Some told us the honest answer was to start over, rather than automate something that didn’t work in the first place. Others said they needed a clear business case before they began.

Save your spot for our first CX Signals webinar

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26 November 2026
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10.00-10:30 CET

Everyone seems to be promising you an automation percentage. But when we sat down with Nordic CX leaders, they told us something different. They had the people ready. What they didn’t have was their data, processes and knowledge bases in the right shape.

Join us for an honest 30-minute conversation about what has to be true before an automation target makes sense. We’ll open with what peers told us, spend 20 minutes on that one question, and leave 10 for a walk-through. 

Here's what we'll cover:

  • Why automation targets miss the point, and what CX leaders are telling us across the market
  • What needs to be true about your data, processes and knowledge base before a target is realistic
  • When the honest answer is to start over rather than automate something that doesn’t work
  • Why you need a clear business case before you automate, and how to get there

Whether you’ve been handed an automation number or you’re setting one yourself, this session will give you a clearer view of what has to come first.

Sign up

The honest question

What needs to be true about your data, processes and knowledge base before an automation target is realistic — and how do you get there?

A lot of the market leads with the percentage. We lead with the prerequisites.

About CX Signals

A webinar series built on the conversations CX leaders are actually having

We sat down with CX leaders across the Nordics and asked them what’s actually getting in the way. We didn't get the polished answer you’d expect at a conference, but honest takes on CX today: what’s working, what’s not, and how that’s shaping where they take their strategy next. CX Signals is your chance to join and shape the conversations. One step at the time

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Peers first
Every session opens with what CX leaders told us, anonymised and in their own words
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One question
We pick one honest question and answer it in-depth, with a short example and no product walk-through
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We'll show you how
We'll spend the last 10 minutes showing you how you can use your insights to turn your contact centre into a value centre
Michael Mejdahl
Michael Mejdahl
Sales Engineer at Puzzel
Kathrine Hansen
Kathrine Hansen
Product Marketing at Puzzel