CX Signals Series: What CX leaders actually say when nobody’s pitching

The insight you already have but aren’t using

Every day, your customers tell you excactly what they need. Now it's time to use that knowledge.

CX Signal graphics mock-up.pdf (4)
CX Signals – customer insights

Customer service is sitting on a goldmine of knowledge

“The biggest AI opportunity isn’t automating responses. It’s analysing the conversations already coming in.”

What we keep hearing from CX leaders across the Nordics

Every conversation your agents have shows what customers struggle with and where the friction is highest. In almost every organisation we spoke with, it never reaches the people who could act on it.

It isn’t a lack of interest. It’s capacity. Nobody has time to listen to thousands of calls by hand.

Save your spot for our second CX Signals webinar

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3 December 2026
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10.00-10:30 CET

Every day, your customers tell you what’s working and what isn’t. It’s in your calls, chats and emails. The question is what happens to it next.

Join us for an honest 30-minute conversation about why that happens, and what changes it. We’ll open with what peers told us, spend 20 minutes on that one question, and leave 10 to walk you through what it can look like with the right tools.

Here's what we'll cover

  • Why the insight already exists in your customer conversations

  • Why it isn’t reaching leadership, and why capacity is so often the blocker

  • How to turn it into something that changes decisions, without adding manual work
  • Why analysing conversations, not automating responses, was the biggest AI opportunity leaders saw

Whether you want a stronger voice in leadership meetings or a clearer picture of what customers are telling you, this session will give you something concrete to take in. What would change in your next leadership meeting if you had that insight ready?

Sign up

The speakers

Michael Mejdahl
Michael Mejdahl
works with CX teams on contact centre implementation. Knows where automation projects break down.
Kathrine Hansen
Kathrine Hansen
works in our product marketing at Puzzel and runs our Nordic CX event programme.